Press release: Housekeep is sweeping into homes across the country with a new brand and mobile app

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Press release: Housekeep is sweeping into homes across the country with a new brand and mobile app

London-based Housekeep is already the UK’s largest subscription home cleaning service. They’ve just completed a rebrand and launched a mobile app, to help them sweep into more homes across the country with their cleaning and tradespeople services.

Housekeep started in 2014 and raised £1m to disrupt the competitive £5bn UK home cleaning market. Housekeep were joined by well-funded rival startups including Hassle, Homejoy and Mopp, who collectively raised over £100m to connect customers with cleaners.

Launching initially in London, Housekeep’s focus on technology and clean quality enabled them to sweep aside these rivals and emerge as the capital’s largest home cleaning service, completing millions of weekly and fortnightly cleans.

Housekeep is now disrupting the wider home services market in a bid to ‘own the home’. They’ve expanded into the £40bn tradesperson market, offering services including handypeople, plumbers, electricians, appliance engineers and gardeners.

Having cleaned-up London, Housekeep is on a mission to sweep across the country. Housekeep is now available in Brighton, St Albans, Luton and Slough, and has plans to open across the UK in 2022.

To help Housekeep achieve their ambitious growth plans, they have just completed a rebrand. Housekeep’s name is unchanged, but they have a clean new look which was developed with branding agency Onwards (Spoke, Manual, Hussle).

The new ‘Housework that works’ visual identity and brand positioning is designed to reflect the 5-star service provided by professionals on the platform, plus the smart tech that helps customers manage every part of the process seamlessly - from click, to clean, to cashless payment.

Housekeep has also launched a mobile app for iOS and Android, which will make it easier for customers to manage their bookings on-the-go.

Housekeep is already one of Europe’s fastest growing companies. For the last 3 years they’ve featured in the Financial Times ‘FT1000’ list of the fastest growing companies in Europe, reaching a high of 6th place in 2019.

Housekeep’s expansion is transforming the lives of thousands of cleaners across the UK. Housekeep’s smart tech helps cleaners find more work by pairing them with customers in their local area, which increases their earnings by up-to 50%. Housekeep expects to onboard an additional 3,000 cleaners and tradespeople over the next 12 months as they expand further across the UK.

Housekeep’s technology also reduces the time cleaners spend travelling between customers, which so-far has saved cleaners over £6m in travel costs, plus over 2,600 tonnes of CO2 - the equivalent of planting 42,000 trees.

Housekeep founder and CEO Avin Rabheru (winner at Great British Entrepreneur Awards in 2019) said:

“We worked with cleaners, customers and colleagues to craft our new look, and the reaction has been fantastic. Now we have a brand that works as hard as our cleaners do, and a design system that will help us enhance user experiences, move faster, and seize the opportunity in front of us to expand across the UK and own the home”

About Housekeep

The home cleaning industry wasn’t working.

You might find a good cleaner - if you got lucky through a neighbour or a local website. You could get your house cleaned – but you had to remember to get cash out and trust a stranger with your keys. And cleaners could find work – but they had to travel all over the place and hope they’d get paid on time.

So we set up Housekeep: to do cleaning better.

Our management team has over 50 years’ experience building fast-growing consumer businesses. We’ve been involved in some of the UK’s most exciting startups, including Deliveroo, Zipcar, Laundrapp and Utility Warehouse. If something’s not quite as good as it could be, we improve it. If it’s glitchy, we fix it. If the industry’s wrong, we make it right.

We’ve combined smart people with smarter tech to help customers find a brilliant local cleaner. We help them manage every part of the process seamlessly – from click, to clean, to cashless payment. And we help cleaners find work, spend less time travelling between jobs and get paid on time, every time.

With the backing of some of the best investors in the UK, we’ve quickly grown into the UK’s largest home cleaning service. Now our mission is to ‘own the home’ and become the trusted provider for all household chores. We’re now helping customers find brilliant local tradespeople including plumbers, electricians, gardeners and handypeople.

We make housework work.

Press contact: Liam Dickerson,

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