Housekeep's rebrand wins Best Digital Rebrand (Gold award)

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  • 2022
  • October
  • 24
  • Housekeep's rebrand wins Best Digital Rebrand (Gold award)
Housekeep's rebrand wins Best Digital Rebrand (Gold award)

Housekeep has won the Gold award for Best Digital Rebrand at the 2022 Digital Impact Awards Europe. 

The award – presented to Housekeep & branding agency Onwards – recognises Housekeep’s 2021 rebrand. The “Housework that works” visual identity and brand positioning – launched in November 2021 – reflects Housekeep’s high-quality service, and has equipped the business to deliver their ambitious mission of “owning the home” across the UK.

The updated brand champions cleaners as the heroes of Housekeep, and showcases the smart tech that helps customers manage every part of the process seamlessly - from click, to clean, to cashless payment.

The rebrand introduced a suite of illustrated characters that bring the people behind the brand to life - our clean dream team. The ‘H’ of Housekeep has become the brand’s lead identifier, and features in both the wordmark & shorthand logo formats.

The brand reflects Houeskeep’s personality. It feels fun, friendly, a bit whimsical and like there’s always something going on, always an easter egg to find - like the hidden ‘H’ in every cleaner illustration. Our clean new look has been paired with a tone of voice that reflects the go-getting people-people who make Housekeep work.

The strategy and creative was developed with the team at branding agency Onwards (Spoke, Manuel, Hussle) and implemented by Housekeep’s in-house tech, product & marketing teams. 

Describing the rebrand, one judge commented that it was “a really lovely rebrand. A lot of thought was put into it to deliver the right combination of human and technology. I really love the use of illustrations.”

The rebrand is now helping the Housekeep team to achieve their ambitious growth plans. The service is sweeping across the country, and the last year has seen Housekeep launch in Brighton, Slough, St Albans, Eastbourne, Luton & a number of other towns. The service has now delivered over 1.5 million cleans and is continuing to expand into tradespeople services including handymen, plumbing & gardening.

The Digital Impact Awards Europe

The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement and honours the best corporate digital communications work in Europe.

These prestigious awards have been running for over a decade. We’re delighted to have our rebrand featured as a gold winner, alongside so much excellent work from businesses across the continent.

Find out more about the awards here: Read more about the Digital Impact Awards Europe

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