The annual UK Digital Growth Awards recognise the innovation, website design & digital campaigns that enable businesses like Housekeep to grow.
We’re up for B2C SEO Campaign of the Year thanks to our innovative approach to organic marketing – both in our core home cleaning service, as well as our new deep cleaning & tradespeople services. Our marketing approach means that we can find customers in hyper-local areas – meaning cleaners don’t have to travel all over the place, just to stay busy. Behind the scenes, we combine this marketing with our job allocation & route optimisation technologies, assigning cleaners densely-woven local travel routes. By giving cleaners jobs that are close to home and close to each other, we can ensure they travel less & earn up-to 50% more. We estimate that this technology has saved cleaners £8m in travel costs since Housekeep launched, and is saving 1000+ tonnes of CO2 emissions each year too.
Our B2C Website of the Year shortlisting also recognises our localised website, as well as our clean, new look. Back in November 2021, we launched a full refresh of our brand & website, introducing a clean look & new brand positioning that reflects the smart, simple service we’re known for. Coupled with our smart marketing campaigns, our new look will help us sweep across the country with our cleaning and tradespeople service. We’re thrilled to have this recognised in the UKDGA’s shortlisting, and can’t wait to hear the results.
This UKDGA ceremony takes place in May this year, with the exact location still under wraps. We’re already super excited for the event, and we’ll be bringing you more news as soon as we hear it.
In the meantime – congratulations and best of luck to all of the other nominees.