The award is seeking to recognise the best organic search campaign with a monthly budget of £1000 or less. The awards are open to businesses across the globe, and we’re up against tough competition from the US & the Netherlands.
We’ve been shortlisted thanks to our hyper-local marketing strategy, which helps us to find local customers for the cleaners and tradespeople who work with Housekeep. We’ve matched this smart marketing with even smarter in-house job allocation and route optimisation technologies to assign dense, local travel routes to professionals. This has helped us to save £8 million + in travel costs for cleaners, and helps them to earn up-to 50% more.
As well as enabling us to scale our market-leading home cleaning service, this hyper-local marketing strategy has helped us to grow our recently-launched services – which include deep & end of tenancy cleaning, as well as tradespeople services.
Our hyper-local strategy has been developed & is maintained by Housekeep’s in-house marketing team. And it’s achieved great results with next to no budget.
These awards are a truly global occasion – so winners will be announced in an online ceremony in October this year.
About the Global Digital Excellence Awards
The Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. Large or small; local or international – the awards are not about the size of the campaign or agency; they simply recognise and celebrate outstanding innovation and creativity.
The accolades are awarded for creative thinking in the production of websites; innovative use of data and technical implementation across campaigns; pioneering tools that research; personalise and optimise; game-changing technologies and teams that are developing to ensure growth and profitability.