The strategy and creative was developed with the team at branding agency Onwards (Spoke, Manuel, Hussle) and implemented by Housekeep’s in-house tech, product & marketing teams.
The updated brand champions cleaners as the heroes of Housekeep, and showcases the smart tech that helps customers manage every part of the process seamlessly - from click, to clean, to cashless payment.
The rebrand introduced a suite of illustrated characters that bring the people behind the brand to life - our clean dream team. The ‘H’ of Housekeep has become the brand’s lead identifier, and features in both the wordmark & shorthand logo formats.
The brand reflects Houeskeep’s personality. It feels fun, friendly, a bit whimsical and like there’s always something going on, always an easter egg to find - like the hidden ‘H’ in every cleaner illustration. Our clean new look has been paired with a tone of voice that reflects the go-getting people-people who make Housekeep work.
The rebrand is now helping the Housekeep team to achieve their ambitious growth plans. The service is sweeping across the country, and the last year has seen Housekeep launch in Brighton, Slough, St Albans, Eastbourne, Luton & a number of other towns. The service has now delivered over 1.5 million cleans and is continuing to expand into tradespeople services including handymen, plumbing & gardening.
The winners of this year’s Digital Impact Awards Europe will be revealed at an event right here in London, on the 20th of October.
About the Digital Impact Awards Europe
The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement and honours the best corporate digital communications work in Europe. This year, once again, the awards promise to be bigger and better than ever, as it shines the spotlight on outstanding corporate digital communications.
The esteemed judging panel feature industry experts from a wide range of enterprises – including Savills, Oxford University Press, Siemens, Department of Work and Pensions, Rolls-Royce and more.